Official brand system · v1.1.0

One signal. One system. Every asset.

The source of truth for the AwardSignal identity, product visuals, communications, and production-ready files.

Approved identity123 production assetsReleased September 2, 2026

01 Identity 02 Logos 03 Foundations 04 Social 05 Applications 06 Email 07 Usage 08 Files

01 · Identity

Detection made visible.

The AwardSignal mark combines a forward-pointing A with a radar signal to represent detection, intelligence, and action. Concentric arcs suggest real-time scanning and reach—surfacing the right opportunities first.

PositioningContract-opportunity research for equipment-rental sales teams.Brand promiseReal-time signals. Better opportunities.Core ideaDetection · Intelligence · Priority · Insight · Action

02 · Logo system

Use the supplied artwork exactly.

Every wordmark is converted to fixed vector outlines. No font installation is required to reproduce the logo correctly.

Primary · light surfaces

Use on white, off-white, and very light neutral surfaces.

SVG PNG

Primary · dark surfaces

Use on charcoal, dark UI, and sufficiently dark photography.

SVG PNG

Stacked · light surfaces

Use when the available area is closer to square.

SVG PNG

Stacked · dark surfaces

Dark-surface stacked lockup with the approved tagline.

SVG PNG

Icon-only mark

Compact spaces

Favicons, avatars, app navigation, and square placements only.

03 · Foundations

Color and type do the quiet work.

Charcoal and off-white carry the system. Signal Green identifies the brand, primary action, and positive movement.

Charcoal#0F1114

Primary text and dark surfaces

Signal Green#0B8F53

Brand accent, primary actions, positive states

Off-White#F5F5F3

Primary light surface

Slate Gray#6B7280

Supporting text

Mist Green#E6F6ED

Positive and informational surfaces

Info Blue#2563EB

New and informational states

Alert Orange#F59E0B

Medium-priority and attention states

Inter

Modern, clean, and highly readable.

Regular 400 · Semibold 600 · Bold 700

H1Signals become action.40/48 · 700 · Page headline

H2Signals become action.28/36 · 600 · Section title

H3Signals become action.20/28 · 600 · Subheading

BodySignals become action.16/24 · 400 · Body copy

SmallSignals become action.14/20 · 400 · Supporting text

CaptionSignals become action.12/16 · 400 · Labels and captions

05 · Applications

Consistent beyond social.

Product icons, browser artwork, print, and interface components use the same controlled geometry and visual language.

App icon1024 × 1024

Business card3.5 × 2in · 300dpi

Download front

Product icon familyConsistent geometry and line weight

Download SVG

Buttons

Status badges

● High priority● Medium priority● Low priority● New● Resolved

06 · Email system

Build every email from the shared shell.

Invitation, outreach, password reset, and future notifications use the same tested table structure, inline styles, assets, and fallback rules.

Hi {{FirstName}},

You’re invited to explore smarter signals and better opportunities with AwardSignal.

Accept invitationOr copy and paste this link into your browser:{{InvitationLink}}

Real-time signals. Better opportunities.

Exact construction rules

Canvas: off-white outer table, 600px maximum content width.
Structure: nested presentation tables with all critical CSS inline.
Header: 180 × 36 displayed logo using the supplied 720 × 144 retina PNG.
Body: Arial email-safe fallback at 16px and 1.58 line-height, 28px side padding.
CTA: Signal Green background, white 15px bold text, 12 × 18px padding.
Fallback: always repeat the destination as a visible text link.
Accessibility: descriptive logo alt text and meaningful linked copy.
Plain text: every send must include an equivalent text version.